Charina deeply cares about developing career transition and coaching solutions that helps clients optimise their workforce and provide support to their employees. Her focus is to deliver value for every client on every engagement.

Charina has more than 18 years’ experience in business development and relationship management. She takes pride in developing strong relationships with her clients and their organisations and works closely with them to deliver business solutions that achieve their objectives in areas including human resources management, procurement, finance, marketing and IT.

Throughout her career, Charina has worked in industries, including human resources, education, FMCG, data and analytics and sports. She has developed strong commercial acumen, as well as an ability to react positively to fast changing environments.

Industry Expertise

  • Data and analytics
  • Education
  • FMCG
  • Sports


  • Master of Marketing, Monash University
  • Bachelor of Commerce, Deakin University
  • Bachelor of Arts, Deakin University